Recognition Basics

Several years ago I attended a professional basketball game. At half time one of the charitable organizations that the team sponsors was presenting an award to several students. Here’s the scene, in the middle of the court a multimillion dollar professional basketball...

Perceived Value

One of my favorite expressions in the years I’ve been selling Presenta Plaques is “perceived value”. It truly is what’s made this company a success. The “perceived value” of one of our plaque kits is far above the low wholesale price that you pay for the awards. In...